Turkey was the most searched for destination in July, according to Greenlight’s regular look at Google natural search results for the UK market.

Greenlight analysed 3,200 keywords in the holiday category for the June, July and August period. In total, these terms delivered 29m searches to UK users  – around 9m in June, 11m in July and 9m in August.

In July specifically, generic terms accounted for 56% of the 11m searches, short-haul destinations for 27% and long-haul for 17%.

“Turkey holidays”  was the most popular destination specific term in July, accounting for 6% or 637,000 searches . Cyprus holidays accounted for 3%, Sharm el Sheikh, Ibiza and Crete each picking up 2%. Spain holidays only had 1%.